For Le Bonnet, we developed a comprehensive brand guide, establishing a clear foundation for communication and visual direction.

Building on this, we led the development of the 10-year anniversary campaign Colour and Craft, including the concept, storytelling and a dedicated publication featuring interviews with a curated selection of talents.

We produced the campaign from concept to execution, including shoot production, social content and an out-of-home campaign across Amsterdam. A dinner at Rijsel, conceived and produced in close collaboration, brought together key collaborators and talents.

Alongside this, we worked closely with the brand, continuously evolving its direction through new campaigns, collaborations and activations.

Brand guidelines & identity
Campaign & creative direction
Content, publication & out-of-home
Partnerships & activation